Icons and Ideograms
To design a set of icons and ideograms for the call to actions of an Indian Public Sector Undertaking
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Goods and Service Tax Website
• The idea of a Goods and Services Tax (GST) for India was first mooted 16 years back, during the Prime Ministership of Shri Atal Bihari Vajpayee. After the GST Council approved, these Bills were passed by the Lok Sabha on 29th March, 2017.
• The concept of GST is new to India and sees scope for various icons and ideograms across the different actions to be taken on the website
• The visuals will cater to the Business Class across Rural and Urban India
Goals
1. Add simplified icons to the website which reduces cognitive load
2. Contextualise to rural and urban business class of India
3. Reshape legacy icons and create familiarity with recent times
4. Unify icons under a single style
Sketches
Multiple ideas were sketches out focusing on form and a physical resemblance to the signified action.
Clarity, Readability, Alignment, Brevity, Consistency, Personality and Ease of Use were major considerations.
Digitisation
Icon Family
